Featured


  • Skin Care/Sun Care
    Sulwhasoo Debuts Reformulated Concentrated Ginseng Rejuvenating Collection

    Sulwhasoo Debuts Reformulated Concentrated Ginseng Rejuvenating Collection

    The 7 product collection uses ginseng peptides to address lines and wrinkles, and enhance elasticity.
    Rachel Klemovitch, Assistant Editor 03.24.25

  • Announcing the 2025 Cosmoprof & Cosmopack Award Finalists in Bologna

    Announcing the 2025 Cosmoprof & Cosmopack Award Finalists in Bologna

    Here are all the finalists and winners announced at Cosmoprof Worldwide Bologna in partnership with Beautystreams.
    Rachel Klemovitch, Assistant Editor 03.24.25

  • Skin Care/Sun Care
    La Roche-Posay Taps ‘Ninja’ Gamer as Its New Skin Partner

    La Roche-Posay Taps ‘Ninja’ Gamer as Its New Skin Partner

    Gamer, streamer, and entertainer Tyler "Ninja" Blevins, joins the Save your Skin brand platform.
    Rachel Klemovitch, Assistant Editor 03.24.25


  • Cosmetics
    Coty Ends Partnership with Kim K’s SKKN Makeup

    Coty Ends Partnership with Kim K’s SKKN Makeup

    Coty is selling its minority stake in the makeup brand to Kim Kardashian's underwear label, SKIMS.
    Rachel Klemovitch, Assistant Editor 03.24.25

  • Weekly Recap: Movie Collabs, Coty Roundtable, Inspirational Execs, & More

    Weekly Recap: Movie Collabs, Coty Roundtable, Inspirational Execs, & More

    The most viewed news on our site for the week ended on March 22, 2025.
    Beauty Packaging Staff 03.24.25

  • ELC’s Voice-Enabled Makeup Assistant Wins World 50 Impact Innovation Award 2025

    ELC’s Voice-Enabled Makeup Assistant Wins World 50 Impact Innovation Award 2025

    The VMA is a first-of-its-kind, AI-powered mobile app to help visually impaired users apply makeup more easily and confidently.
    Beauty Packaging Staff 03.21.25


  • YSL Beauty Announces New Rewilding Program

    YSL Beauty Announces New Rewilding Program

    The project aims to protect and restore 100,000 hectares of wilderness by 2030.
    Beauty Packaging Staff 03.21.25

  • Revlon Names Ralph Marshall Chief Information and Digital Officer

    Revlon Names Ralph Marshall Chief Information and Digital Officer

    Current Chief Information Officer, Paul Smith, will depart from his position next month.
    Beauty Packaging Staff 03.21.25

  • Fragrances
    Interparfums SA Acquires Maison Goutal from Amorepacific Europe

    Interparfums SA Acquires Maison Goutal from Amorepacific Europe

    Interparfums will develop the brand from 2026 onwards.
    Beauty Packaing Staff 03.21.25


  • Bath/Body | Men
    Dr. Squatch Launches Call of Duty Inspired Collection

    Dr. Squatch Launches Call of Duty Inspired Collection

    Soaps and deodorants are inspired by two game characters and are crafted for action.
    Beauty Packaging Staff 03.21.25

  • Compacts | Cosmetics
    Pat McGrath Labs

    Pat McGrath Labs' New Palette Includes 4 Luxe Finishes

    The Mothership XII: Petalmorphosis eyeshadow palette comes in a limited edition lavender hue, and features a brightly colored decoration.
    Beauty Packaging Staff 03.20.25

  • ELC Partners with India’s Ministry of Commerce & Industry for Beauty&You India

    ELC Partners with India’s Ministry of Commerce & Industry for Beauty&You India

    This partnership helps expand the Beauty&You India program with a new initiative to support women-founded startups in India.
    Beauty Packaging Staff 03.20.25

  • Skin Care/Sun Care
    Isle of Paradise Reformulates Self-Tan Drops

    Isle of Paradise Reformulates Self-Tan Drops

    The new drops offer a hydrating, buildable tan that lasts up to 5 days.
    Beauty Packaging Staff 03.20.25

  • Hair Care
    Olive Tree People Launches Hydroxytyrosol-Powered Hair Serum

    Olive Tree People Launches Hydroxytyrosol-Powered Hair Serum

    This is the world’s first Hydroxytyrosol-Powered hair serum which protects and soothes hair.
    Beauty Packaging Staff 03.20.25

  • The Future of Sustainable Packaging: Human-Centered Design

    The Future of Sustainable Packaging: Human-Centered Design

    Is it time to consider a different design approach—humans first, materials second?
    Deb Adams, Chief Creative Officer and Founder of domo Marketing 03.20.25

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